Magazine Planning Blog Post #4a: Target Audience

 In this blog, I will be analyzing the target audience of the women's fashion magazines. This is pertinent in understanding what choices to make in the magazine, and why. Knowing the target audience of the magazine is as important as every other aspect in the magazine; furthermore, it dictates what language and imagery to use in the magazine as well. To start this off, I will be detailing fashion as a whole and its culture as it is a major aspect in the target audience of a women's fashion magazine. 

The fashion is essentially the product of the modern age. It is simply the enterprise that is devoted into the production and selling of clothes. There are some important distinguished aspects to make however. There is high fashion and mass fashion. High fashion is typically what you see in fashion magazines like Vogue and presented in the runways of Paris or New York. Mass fashion mostly refers to the mass-produced sportswear and street styles sold in malls and markets around the world. Despite this, it is important to realize that the fashion industry encompasses the design, manufacturing, distribution, marketing, retailing, advertising, and promotion of all types of apparel. This can range from the most expensive coutures, to ordinary everyday clothing. Therefore, it is important to keep this into account when making a women's fashion magazine. The fashion presented does not have to be high fashion, nor does it have to remain mass fashion. Through this, I can keep a range that is just right, and appeal to a broader audience that is into fashion, instead of limiting myself to either one. This is essential in a fashion magazine, as fashion is a diverse art that has subjective audiences. 

Moving on from general fashion, we are going to specifically dive into women's fashion. It is important to understand the aspects of women's fashion, in order to appeal to those who are into women's fashion within my magazine. To start of, women's fashion was rooted in symbolism and tradition in ancient civilizations such as Egypt, Greece, and Rome. Elegant jewelry and flowing robes were adorned onto noblewomen, which illustrated their rank and distinction. On the other hand, simpler garnets were among the working class. The rise of silhouettes and structures occurred around the medieval period. Women's fashion shifted towards most structured garments and intricate silhouettes. In this period, corsets, hoop skirts, and sleeves created artistic shapes that emphasized status and femininity. Furthering on, the Renaissance era saw the the artistic creativity and refinement of fashion. Women's attire essentially became the canvas for patterns and intrinsic textiles, which expressed their wealth, sophistication, and social status. During the Victorian Era however, Women's fashion became extremely complex and contrasting, balancing embellishments and modesty. The period had an iconic silhouette, utilizing skirts, high necklines, and tight waists, which signaled the Victorian ideas of respectability, virtue, and femininity. Now in the twenty-first century, women's fashion has become dynamic in its inclusiveness, diversity, and self-expression.

Reflection

 All these time periods have influenced the presentation of women's fashion, becoming a melting pot of different styles, viewpoints, artistic design, and voices. Understanding the evolution of women's fashion is absolutely important, as it helps me gain a better understanding of what women's fashion is, and what colors, silhouettes, fabrics, and styles to choose to effectively express the creativity and art of women's fashion. Furthermore, researching this topic will help me appeal to the audience of a women's fashion magazine, and enhance my portrayal of women's fashion as a whole within the magazine.

https://www.britannica.com/art/fashion-industry

https://www.goldenpoppyde.com/blogs/featured-articles/the-evolution-of-womens-fashion-throughout-history/?srsltid=AfmBOoqESlabWM4gDnu2SLWgfic9zFzHuZ8WaX9JfNynUgSLhih8Yqvx